My Climate Plan - Our Kids Deserve Summer Memories — Even in a World on Fire

My Climate Plan - Outrunning the Flames: Jenny’s Story of Wildfire and Its Aftermath

My Climate Plan - Five key strategies for talking to kids about climate change

Toronto Foundation - Black Torontonians: Community Can Create Change

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My Climate Plan - 

I worked closely with the digital media team to develop the My Climate Plan social channels from the ground up. In addition to crafting our brand tone and voice, I've developed compelling video content of interviews of climate disaster survivors that we've become known for.

Toronto Foundation -

I created the overall social media plan for the roll out of the 2022 Social Capital Study and the 2023 Will Power Legacy campaign. I researched, interviewed, wrote copy, and created the graphics to roll out the projects across Instagram, Facebook, Twitter, and LinkedIn. 

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During my contract, I drove 220% increase in post engagement on Instagram and 175% increase in engagement on Twitter. 

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​​​​​​​​​​​​Amaga Collective -

I crafted all elements of the social media presence for this line of botanical wellness products. When creating the branding, the word that kept coming up was "modern". I knew I wanted to bring a fresh face and energy to the often dated world of "herbal wellness". I decided to focus mostly on Instagram and Tiktok, using a mixture of engaging reels and infographics in bold colours. With regards to landing on voice, again I wanted to appeal to a modern audience and as such we engage a more playful, humourous, but always approachable vocabulary.

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Newsletter​

By developing strategic, inclusive content, I stewarded the My Climate Plan Weekly audience from 400 to 16,000+ active subscribers in two years, strengthening engagement among readers from all backgrounds and political perspectives.

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I am proficient in platforms such as Wix, Squarespace, Shopify, and WordPress and can help you maintain and update your website as needed. I also provide copy writing and editing for web that is consistent and cohesive with your brand.